Last Updated: January 30, 2025
We at Sonato, Inc. ("Sonato", "we", "our") want you to fully understand what personal information we collect from you and what we do with it. "Personal information" means any information that relates to you from which you can be identified. We also believe that you should have full control over your personal information. We do not disclose your personal information to anyone without your prior consent (subject to the very narrow extent specified below). Our Privacy Policy applies to the personal information we collect from you as a user of this website (www.sonato.com) or our mobile application (collectively "Site"), or as a member of Sonato ("member") or the guest(s) of a member. By accessing this Site, you agree to this Privacy Policy. Each member is responsible for alerting the member's guests to this Policy.
We collect minimal personal information from you as a user of the Site or as a member: your name, your email address, home club name, your home club membership ID number, and a photograph of you so that host clubs can verify your identity when you visit and contact you if needed.
"Participating clubs" are clubs that participate in Sonato's reciprocity program known as the Sonato Alliance. A "home club" is the club where a member has a regular club membership. A "host club" is a club that is within the network of a member's home club and which the member visits, pursuant to privileges acquired through Sonato. A "network" refers to a group of clubs selected by a participating club, who are mutually eligible to send members to other clubs in the network, and to accept visits from members of other clubs in the network. All clubs in a network must be participating clubs.
When you visit our Site, our site analytics provider collects your IP address and browser (aggregated with our other users). As you visit host clubs, we keep a record of your reservations and visits to assess your usage of Sonato. If you are a participating club, the minimum information we need is your club name and address, management contact information, hours of operation, and your club rules for Sonato members.
Cookies: Cookies are a standard internet technology, and many major websites use them to provide useful features for their website users and members. Cookies allow us to store and retrieve login information on a user's system. They provide us with data that we can use to improve our services to you. If you so choose, you can save your login or password so you do not have to re-enter them each time you visit our site. Cookies themselves do not personally identify users, although they do identify a user's computer and a user's preferences. Most browsers are initially set up to accept cookies. If you prefer, you can set yours to refuse cookies. However, you may not be able to take full advantage of our Site if you do so. You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. Sonato does not use cookies for marketing to users, tracking users, or enabling third parties to advertise goods or services to users.
Some mobile and web browsers transmit "do-not-track" signals. Because at this time there is no general agreement on how companies should interpret do-not-track signals, we do not currently respond to do-not-track signals, whether a signal is received on a computer or on a mobile device.
We may link to certain third-party websites on our Site. Your use of the third-party websites, applications and any information you instruct us to send to the third party will be subject solely to the third-party's terms and conditions and privacy policy and will not be subject to any agreements you have with us or this Privacy Policy. NOTE: With respect to Information collected by Host Clubs directly, Members should review the privacy policies on the Host Clubs' websites.
We use personal information collected for the following purposes:
Your personal details are visible to Sonato's customer service and management personnel but not to other members or any participating club or third parties. If you visit a host club, your name, home club member ID, email address, telephone number and photograph will be visible to the host club so that they can properly communicate with you and identify you. Your membership records are stored on our secure servers with industry standard encryption. Information from participating clubs is used to evaluate usage of Sonato and benefits to participating clubs.
We do not sell your personal information. We understand "sale" to be as defined by the California Consumer Privacy Act ("CCPA") and its implementing regulations.
Subject to your permission or as permitted by law, the personal data that you provide to us may be transferred within Sonato across state or country borders. We have adopted globally recognized privacy principles and only collect and/or share your personal information to the extent it is necessary to conduct business and perform requested services. Where personal data originating from the European Economic Area (EEA) is transferred to countries that are not recognized by the European Commission as offering an adequate level of personal information protection, such transfers are covered by alternate safeguards. These include entering into the appropriate data processing agreements, and if required, EU standard contractual clauses for the transfer of information as approved by the European Commission.
If you are a resident of the EEA, United Kingdom, or Switzerland, you have rights to understand and request how we collect, use, and disclose personal information, to the extent permitted by applicable law:
If you would like to exercise your privacy rights above, please contact us via email at [email protected]. If you wish to raise a concern about our use of your personal information, you have the right to do so with your local supervisory authority.
The California Consumer Privacy Act of 2018 ("CCPA"), effective as of January 1, 2020, requires businesses that collect personal information of California residents to make certain disclosures regarding how they collect, use, and disclose such information. California consumers have the right to request the deletion of their personal data, additional information about our use and disclosure of their personal data, and the specific pieces of personal data we have about them. California consumers also have the right not to receive discriminatory treatment if they exercise the rights listed above.
To make requests, California consumers may email us at [email protected]. A toll-free number will be provided in an update to this Privacy Policy. Currently, please use our telephone number (415) 896-9200 and ask for the Sonato Membership Department. Consumers will be required to submit their email address, and may also be asked to provide their name, location, and telephone number so that we can verify the request. California law permits California consumers to use an authorized agent to make privacy rights requests. We require an authorized agent to provide us with proof of the California consumer's written permission (e.g., a power of attorney) that shows the authorized agent has the authority to submit a request for the California consumer. An authorized agent must follow the process described above to make a request, and we may additionally require the authorized agent to verify his/her own identity and registration to do business in California and we may confirm the agent's authority with the California consumer about whom the request was made.
You can stop receiving promotional email communications from us by clicking on the "unsubscribe" link provided in such communications. You can also unsubscribe from our email services at any time by contacting [email protected] and asking to be deleted from our mailing lists. If you are a User, you may modify or delete your information by logging into your account. You may not opt out of service-related communications (e.g., account verification, information about your orders, changes/updates to our services, technical and security notices). Sonato will not send any unsolicited information, including email. You will, however, receive emails which form an essential part of the Site. If you have any questions about reviewing, modifying, or deleting your information, you can contact us directly at [email protected]. However, if we do not have a minimum of contact information for you, host clubs may not accept your visits.
Sonato cares about the security of your information, and uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information collected through the Site. However, no security system is impenetrable and we cannot guarantee the security of our systems. In the event that any information under our control is compromised as a result of a breach of security, Sonato will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
Sonato has a Record Retention Policy and Schedule ("Policy") which calls for the deletion of routine business information on a periodic basis according to the type of record and the department that generates it. Some important legal documents are retained permanently as required by the Policy. Many records are deleted after one year. To delete your personal information from our records, or to request corrections to your Information, please contact [email protected]. Certain information cannot be deleted if you intend to continue using Sonato, such as your email address, your telephone number, your home club member ID. If you would like a copy of your information on file with us, please contact [email protected]
We do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at [email protected].
We may amend our Privacy Policy at any time by posting the amended terms on the Site. All amended terms shall automatically be effective immediately after posting on the Site. If required by applicable law, we will notify you of any material or substantive changes to this Privacy Policy. Our Privacy Policy is updated at least every twelve (12) months.
If you have any questions about this Privacy Policy, the practices of this Site or your dealings with this Site, you can contact us via [email protected], or by writing to Customer Support, Sonato, 245 5th Street, No. 107, San Francisco, CA 94103.